The NFL had no trouble selling commercials for Sunday’s game between the Buffalo Bills and Jacksonville Jaguars in London, the first game to be broadcast nationally only via the Internet on Yahoo (though viewers in Buffalo and Jacksonville will be able to watch on television). We’ll see commercials from companies such as Toyota, Arby’s, the Emirates airline, American Express, Snickers, Subway, T-Mobile, Cadillac, Papa John’s, Kohl’s, Bose and Applebee’s.

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